The Lagos State Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, has expressed concern over declining streaming revenues, revealing that the State is engaging with global stakeholders, including Empire Music and Mr. Mathew Knowles (father of international superstar Beyoncé), on strategic initiatives.
Benson-Awoyinka restated the government’s commitment to empowering young talents in the creative and music sector while tackling key industry challenges such as royalties, streaming revenues, and global recognition for Nigerian music.
Speaking during a courtesy visit by the Head of Arts and Culture, British Council Nigeria, Mr. Kesiena Harry, to her office in Alausa, the Commissioner noted that while Nigerian music continues to enjoy international acclaim, many veteran musicians earn little or nothing in royalties.
She stressed the need to adopt international best practices in royalty collection and distribution to ensure fairness, transparency, and sustainability in the industry.
Benson-Awoyinka disclosed that Governor Babajide Sanwo-Olu has supported the growth of at least 200 young Lagos musicians, providing them with platforms to showcase their work, gain visibility, and attract record label opportunities.
The Commissioner added that beyond talent development, the Lagos State Government has invested ₦8.4 billion in sponsorships for 2024, positioning creatives as cultural ambassadors of Lagos both locally and globally.
In his remarks, Harry reiterated the British Council’s readiness to deepen its partnership with Lagos State through structured collaborations, study tours, and international exchange programmes.
He identified weak Collective Management Organisations (CMOs) as a major barrier to effective royalty distribution in Nigeria and proposed a joint case study with the Lagos State Government to reform the system.
Harry further disclosed that the British Council’s Creative Economy programme in Nigeria will be extended to five cities and London, linking Nigerian creatives to global networks while advancing music, youth empowerment, women’s inclusion, and the integration of science and technology into the arts.
