United Bank for Africa (UBA) Plc has joined the global celebration of Customer Service Week 2025, reaffirming its dedication to innovation, service excellence, and putting customers first across its operations in Africa and beyond.
This year’s celebration, themed “Mission Possible,” underscores UBA’s resolve to transform customer experience through technology, empathy, and continuous improvement.
Group Managing Director and CEO, Oliver Alawuba, described the week as more than a symbolic event, calling it “a reaffirmation of our commitment to turn challenges into opportunities and deliver transformative service.”
“As Africa’s global bank, we understand the diverse challenges our customers face,” Alawuba said. “This week is not just a celebration; it’s a reaffirmation of our mission to go above and beyond at every touchpoint.”
UBA’s Group Head of Customer Experience, Michelle Nwoga, highlighted that the 2025 edition is focused on impact and empowerment.
“From enabling real-time cross-border payments to supporting small businesses and expanding digital access, UBA is proving that mission impossible is truly possible,” she noted.
As part of the celebrations, the bank is rolling out a series of impact-driven initiatives, including business workshops for SMEs, the National Essay Competition for students, and financial literacy programmes designed to help customers thrive amid evolving economic realities.
The Customer Service Week also serves as a platform for UBA to showcase ongoing innovations and collect customer feedback to further enhance its service experience.
Globally recognized, Customer Service Week honours the role of customer service professionals and the value they bring to business success. For UBA, it remains a moment to appreciate customers, celebrate excellence, and recommit to its “Customer First” philosophy.
