Lagos Partners With Germany To Engineer a New “Cultural Economy” for Global Export
The Lagos State Government through the The Lagos State Film and Video Censors Board (LSFVCB) has associated with the Creative Designers Guild of Nigeria (CDGN) to redefine culture for economic growth, discussing possible collaboration between Nigerian and Germany for global promotion of Nigeria culture and sustainability.
This was revealed during the Creative Exhibition 2.0 at NECA House, Ikeja, Lagos, 2025 themed: “Redefining Culture for Economic Productivity.”
While speaking at the event, the Consul General of Germany, Mr. Daniel Krull proposed a cultural partnership between Nigeria and Germany that would link Nollywood with the German film sector for mutual benefits, suggesting exchange programmes in set and prop design, art direction, cinematography, and post-production to merge Africa’s vibrant cultural heritage with Europe’s technical expertise.
According to him, “Nigeria possesses the stories, rhythms, and colours; Germany provides infrastructure, training models, and global distribution networks. German studios can benefit from the warmth and emotional depth of African narratives, while Nigerian designers can learn the science of visual storytelling through structured apprenticeships”.
Krull noted that the synergy could create a new sub-economy of cultural engineers, expressing Germany’s readiness to collaborate further with Nigerian creatives and production companies.
While giving her remarks, the Secretary of LSFVCB, Adebukola Agbaminoja, highlighted the importance of collaboration between regulatory bodies and the creative industries to drive growth and innovation, through valuable contents, added, “Culture is the lifeblood of any society; it shapes our identity, values, and aspirations”.
In a related manner, the President of CDGN, Dr. Joy Osawaru Akinyemi, shared the organisation’s vision to make Nigeria the design capital of Africa, stating, “We aim to showcase Nigeria’s creative genius as a viable export, build partnerships between the creative industry and government, and attract investment into our cultural economy”.
While presenting a paper titled: “Redefining Culture for Economic Productivity in Contemporary Nigeria and Nations”, the renowned cultural expert Bishop Joseph Edoro emphasised Nigeria’s potential to leverage its cultural heritage to significantly contribute to it’s national development, outlining key strategies for success, including investing in training programmes and technology, promoting cultural partnerships, and ensuring effective intellectual property management and copyright education.
