The Director General of the National Orientation Agency, (NOA), Lanre Issa-Onilu, has affirmed that the Agency is committed to a national reawakening and behavioural change campaign.
Issa-Onilu made the affirmation on Friday during an engagement with critical stakeholders comprising movie producers, musicians, non-governmental organisations, media, bureau de change operators, legal practitioners, security agencies, among others at a sensitisation programme organised by the Lagos Zonal Directorate 1 of the Economic and Financial Crimes Commission (EFCC).
The NOA Boss commended the creative industry for its immense contributions to national development.
He also urged stakeholders in the sector to recognise and take pride in their far-reaching impact on the nation’s image and values.
Issa-Onilu said, “The abuse of the Naira is not only unlawful, it is unethical. As citizens, we must embody civic responsibility and national cohesion. Our actions must align with the National Values Charter. Values must be our guide in everything we do.”
He said the NOA’s intervention aligns with its core mission under the Nigerian Identity Project (NIP) and the National Values Charter, both promoting civic responsibility, patriotism, and respect for national symbols.
“The Naira is not confetti. It is not an accessory for prestige. It is a national asset that demands respect. When you honour the Naira, you honour Nigeria,” Issa-Onilu stated.
He affirmed that the NOA is committed to a national reawakening and behavioural change campaign.
According to him, “Ongoing efforts include multilingual media sensitisation, school outreach, market advocacy, and the deployment of the agency’s AI-powered voice/chat assistant CLHEEAN, which provides real-time civic information on crime, abuse, health, and patriotism via www.noa.gov.ng.”
Calling on traditional leaders, religious institutions, influencers, market unions, and especially the youth to become champions of national values, the DG emphasised that “This campaign must be national in scope but local in execution. Everyone has a role to play in restoring the dignity of the Naira. Let us be the generation that made respect for our currency fashionable again.”
The sensitisation programme, which brought together key players from the entertainment, financial, and regulatory sectors, is part of the Commission’s broader campaign to preserve the dignity of the Naira and uphold Nigeria’s economic values.
Some entertainers, movie producers and directors at the event include King Alabi Pasuma, MI, Ill Bliss, Goretti, Osas Ighodaro, Pretty Mike, Terry Apala, Mercy Aigbe, Kazim Adeoti, Funke Bucknor-Obruthe, Anto Lecky, among others.
