2024 GTCO Fashion Weekend: Daley Narrates Experience As Makeup Artist To Kelly Rowland, Nicki Minaj, Beyonce
A renowned celebrity makeup artist, who is most sought-after in the entertainment industry, Sheika Daley, on the second day of the 2024 Guaranty Trust Holding Company (GTCO) Fashion Weekend, gave an insightful masterclass on her experience as makeup artist to popular superstars like Beyonce, Nicki Minaj, Serena Williams, Kelly Rowland, La La Anthony, Normani, Jodie Turner-Smith, Ayesha Curry and Ciara.
It would be recalled that the 2024 GTCO Fashion Weekend was a two-day event that brought together a select array of fashion talents, business owners, designers, and fashion experts, including makeup artistry and hairdressing, creating a unique and privileged experience.
Daley, a Jamaican native, most recently worked with Hollywood star and singer Zendaya as her Makeup artist on “Spiderman: No Way Home.”
During her master class, Daley demonstrated how she creates signature red carpet looks for her celebrity clients that last all day and the secrets to achieving flawless red carpet glam.
The beauty expert revealed some products that have helped her achieve her signature flawless look and tips on layering makeup products to help it last all day.
Speaking to journalists, Daley established that the kind of makeup she does for her clients is based on individuality.
“What I can put on Kelly Rowland, I can’t put on another person; what I can do on La La Anthony, I can’t do on Beyonce. I find the best products and techniques for each individual.”
She said the common mistake most makeup artists make is “trying to apply the same makeup on everyone.”
The renowned makeup artist emphasised that one technique can not work for everyone the same way, so you need to know what your client loves. For example, some clients love highlighting their lips, brows, eyes, etc.
Daley revealed that her challenge has been getting her clients to sit still.
‘‘Cell phones are one of the challenges because most of my clients are always on their cell phones looking down; the blue light from the phone also interferes with the job, and some are always carrying their pets while seated for their makeup’’.
The Jamaican-born artist shared how her journey into the world of makeup and artistry was deeply inspired by her mother, who was a painter.
Recalling a pivotal moment, she said, “I was in a dance group, a ballerina, so I was doing recitals, I was in high five, and I remember one of the recitals that I went to, my mom came backstage, and she drew her makeup, and me and my sister, and all the other girls were like, can she do that to me? She did all the girls’ makeup with one eyeshadow palette, and I thought she was a superhero. I was like, if you can do that, we can.
“So, seeing her as an artist and being able to work with five different artists, my dad was also a DJ, so I think that’s what he saw in me growing up. And now that she’s in the States, we can all come together and see how powerful she became with that one palette, just this one eyeshadow palette. She was a superhero, and I wanted to be that for everybody else.” she added.
Meanwhile, Ted Gibson, a celebrity hairdresser whose notable clients include Anne Hathaway, Renée Zellweger, Kate Gosselin, and Zoe Saldana, also facilitated a masterclass.
